美國(guó)凱悅酒店集團(tuán)的凱悅金護(hù)照（Gold Passportof Hyatt）品牌，去年夏天改名為凱悅天地（World of Hyatt）。這個(gè)月推出了由 Wolff Olins 設(shè)計(jì)的全新標(biāo)志和品牌形象。

凱悅天地（World of Hyatt）是凱悅酒店集團(tuán)旗下十多個(gè)酒店品牌與獎(jiǎng)勵(lì)計(jì)劃的獨(dú)立品牌，新標(biāo)志這次真正獨(dú)立了，沒(méi)有像原來(lái)那樣使用凱悅酒店集團(tuán)的標(biāo)志，而是將World of Hyatt字體置入藍(lán)色方框中。無(wú)襯線字體，通過(guò)結(jié)構(gòu)的調(diào)整，顯得更加緊湊，粗細(xì)筆畫(huà)的筆畫(huà)讓它在保留經(jīng)典的基礎(chǔ)上，看上去更加高檔，而不至于沉悶。

Previously known as Gold Passport, World of Hyatt is the rewards program of Hyatt Hotels Corporation and its portfolio of over ten hotel brands. There is not much point getting into a deep explanation: You earn points the more you stay at Hyatt properties, that earn you better status and are redeemable for hotel use or other shopping. The name change was announced last summer and the new program started this month with a new identity designed by Wolff Olins.

這個(gè)是舊標(biāo)志，即凱悅金護(hù)照（Gold Passportof Hyatt）：

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